Go Beyond BANT Lead Qualification: Embrace the Modern BANTS Framework in 2022
Sales are both art and science; even more science in today's world. And we say that because a scientific process and methodology backed with data has the capacity to exponentially increase your sales effectiveness. A critical part of this scientific process is lead qualification. What's Lead Qualification? Lead qualification is a process of identifying and qualifying the right prospects who are likely to buy your product or service. In order to maximize the sales team's productivity, marketing teams are generally entrusted with the responsibility of lead generation and qualification. They filter the right leads and share them with their associates in the sales department. That way, your sales team members are fed in with a channel of good prospects for them to fully concentrate on deal conversions. To make the process successful, it's important to make sure your sales and marketing teams are fully aligned and always working together towards a common goal. MQL vs SQL –