B2B CRM vs B2C CRM – Which is Right for Your Business?
Introduction – B2B and B2C companies The objective of this document is to help you understand the difference between B2B CRM software (business-to-business customer relationship management) vs B2C CRM software (business-to-consumer customer relationship management) and to assist you to decide the right CRM for your business. However, before we get into the CRM discussion, it is important that you understand the difference between the two terms B2B and B2C. Most companies get classified as any one of the two kinds – B2B companies or B2C companies. B2B companies Business-to-business or B2B companies sell their products or services to other organizations or companies; usually referred to as legal entities. In this case, the invoices (or bills) are raised in the name of these entities; and these entities make the payment. Often people get confused when the products or services billed to organizations are used by employees or end-users. These also come under B2B companies as the companie