How To Measure Sales Productivity?
What is Sales Productivity? Sales productivity is a measure of your sales team’s ability to efficiently generate sales revenue. There is a direct relationship between a company’s revenue growth and sales productivity. It is well known that an increase in sales productivity also significantly improves your company’s profitability. Measuring Sales Productivity There are many different ways of measuring sales productivity. It depends on the nature of your business, the markets you operate in, and the goals you set for your company. Here are some examples of how sales productivity is measured – sales revenue achieved by your sales reps how effectively your team is able to convert prospects or leads into paying customers, also referred to as deal win-rate or conversion-rate time difference between the time of lead generation and winning the deal, also called the sales cycle compare the sales revenue against the total investment made to generate that revenue, sometimes referred to as the r