HappSales India

What is B2B CRM software? B2B refers to Business to Business and CRM stands for Customer Relationship Management. A B2B CRM software involves systems, technology, processes and strategies to help B2B companies manage their relationship with both existing clients and potential prospects. The right B2B CRM enables you to enhance client relationships and grow your business profitably. It helps you increase your revenue, serve your clients better and improve customer retention. It is also referred to as a CRM for Key Account Management B2B CRM vs B2C CRM – how is it different? B2B companies and B2C companies represent two different types of business models with unique characteristics.   In the case of B2B, companies sell their products and services to other companies. While in B2C, companies sell their products and services directly to end-consumers. A few key differentiators are :- Sales cycle B2B companies undergo longer sales cycles compared to B2C companies. Business rel...

  INTRODUCTION As per a recent report by Harvard Business Review, companies with structured sales pipeline management process  reported 28% higher revenue growth . WHAT IS SALES PIPELINE MANAGEMENT? Pipeline management in sales is a scientific way to capture, measure and analyze your sales opportunities and their corresponding sales stages. It allows you to make data-driven decisions rather than just intuition and gut. It is also commonly referred to as Funnel Management in sales. It is an integral part of any sales management process. WHY IS SALES PIPELINE MANAGEMENT IMPERATIVE FOR STRATEGIC DECISIONS? For your business to thrive, you will need to make many strategic decisions on a daily basis. Decision making in sales is most effective when you have answers to questions like – How to accurately predict and forecast your business? What customer segments and industries offer the most opportunities for your offerings? Which territories or regions have the highest potential...