What is B2B CRM | Best CRM for B2B to Move the Needle in 2024
What is B2B CRM software? B2B refers to Business to Business and CRM stands for Customer Relationship Management. A B2B CRM software involves systems, technology, processes and strategies to help B2B companies manage their relationship with both existing clients and potential prospects. The right B2B CRM enables you to enhance client relationships and grow your business profitably. It helps you increase your revenue, serve your clients better and improve customer retention. It is also referred to as a CRM for Key Account Management B2B CRM vs B2C CRM – how is it different? B2B companies and B2C companies represent two different types of business models with unique characteristics. In the case of B2B, companies sell their products and services to other companies. While in B2C, companies sell their products and services directly to end-consumers. A few key differentiators are :- Sales cycle B2B companies undergo longer sales cycles compared to B2C companies. Business relationships B2B