How To Build Long-term B2B Relationships Using B2B CRM
What is B2B CRM? B2B CRM stands for business-to-business customer relationship management. B2B CRM system provides a strategic approach to meet your customer needs and build trust along the way. This will help you close more deals with lower marketing costs. These systems offer contact management, lead management, opportunities and pipeline management, tasks tracking, and customer support modules. The right B2B CRM can help you grow your business profitably and drastically improve client retention. Why is B2B different from B2C? B2B (business-to-business) and B2C (business-to-consumer) are two different types of business models. In B2B, a business sells products and services to other businesses. While in B2C, a business sells its products or services directly to end consumers. Some of the key differences are: • B2B sales involve longer sales cycles when compared to B2C sales. • B2B transactions involve many decision-makers unlike B2C transactions • B2B sales are ongoing and long-