HappSales India

What is B2B CRM software? B2B refers to Business to Business and CRM stands for Customer Relationship Management. A B2B CRM software involves systems, technology, processes and strategies to help B2B companies manage their relationship with both existing clients and potential prospects. The right B2B CRM enables you to enhance client relationships and grow your business profitably. It helps you increase your revenue, serve your clients better and improve customer retention. It is also referred to as a CRM for Key Account Management B2B CRM vs B2C CRM – how is it different? B2B companies and B2C companies represent two different types of business models with unique characteristics.   In the case of B2B, companies sell their products and services to other companies. While in B2C, companies sell their products and services directly to end-consumers. A few key differentiators are :- Sales cycle B2B companies undergo longer sales cycles compared to B2C companies. Business rel...

  What is Sales Activity Management? Why is it important? There is a well-known quote that says “ Without execution, strategy is useless”. Execution is all about the activities and tasks executed to meet your goals and objectives. Your sales team members perform different kinds of activities on a daily basis to meet their objectives and targets. It can involve tasks like making a phone call, visiting clients, sending proposals, doing demos, emailing, messaging, etc. Sales Activity Management refers to the sales process of planning, monitoring, and executing these sales activities and tasks. It plays an integral part in execution excellence. Systematically organizing and prioritizing  sales activities will help you to maximize your performance and achieve your sales goal. Automating key selling activities and tasks will enable your sales team members to follow up on the tasks without missing any deadlines. Meticulous planning and execution of sales activities will help you boos...