Top Challenges in Implementing Sales CRM: Overcoming The Roadblocks by Mitigating Risks With CRM Failure
Introduction Making a decision to implement CRM software is possibly one of the most strategic decisions an organisation can take. When implemented and managed well, a CRM initiative can add wings to help organisations soar, grow and prosper. This decision involves a lot of time, money, and commitment from all stakeholders, particularly from the business leaders. Many analyst reports show how an unbalanced and myopic approach to this initiative can jeopardise the success rates of CRM implementations. One of the reports from Gartner stated that almost 50% of CRM implementations fail. Similarly, as per Forrester, 49% of CRM projects fail. Some businesses have failed even two to three times after implementing a new CRM. These statistics are the cause for some much-needed risk analysis and mitigating measures. All these may seem overwhelming. But many companies do succeed with their CRM implementation. The key here is to learn from other’s mistakes and take the right approach as you embark