HappSales India

  Introduction There is always a debate when it comes to choosing between an on-premise CRM and a cloud CRM. The parameters that you should consider when choosing between the two make all the difference. Before we discuss on-premise CRM or on-cloud CRM, you should try to answer the following questions that will help you analyze what suits you better: Are you a small to medium size business or a large enterprise? Do you have an internal IT team with relevant IT skills? Do you have an in-house data center? Do you have the resources to manage ongoing hardware and software upgrades? What is the budget you have set aside for the CRM project? This should include all costs like software, hardware, implementation, customization, training costs, etc. to arrive at the Total Cost of Ownership (TCO). On-Premise CRM Software On-premise CRM software, also referred to as shrink-wrap software, was invented first for corporate-wide software deployment within the premises of the company. It is a big...

  What is the Need for CRM software? Customer Relationship Management (CRM) software is a tool for managing all current and prospective customer interactions and their data in one place. This enables businesses to build strong customer relationships and leverage the data to help them make important decisions. CRM software has been in existence for a long time now. It is widely categorized as Sales CRM, Marketing CRM, and Service CRM. This blog is specifically focused on how Sales CRM software can help your business increase sales revenue. What is Sales CRM?  Sales CRM is a software application to help organizations automate their end-to-end sales process. A comprehensive Sales CRM framework is required to help sales teams capture leads, nurture them into qualified opportunities and then convert the deals. It also organizes all customer data in one place which makes it easy for your team to access information with ease. That way, every member of your team has access to the same...

  Many sales leaders find it quite overwhelming to keep track of multiple KPIs while managing their pipeline. Some of the obvious ones are booking, pipeline, forecast, deal size, transaction volume, etc. What if you had the time to track only one? Which one of these is the most important? While engaging with customers, we found that many business leaders were not familiar with the numerical calculation and the implication of measuring “Sales Velocity”. However, most refer to the term “sales traction” in their discussions. They know that it is an important characteristic that defines world-class sales organizations. The concept of sales velocity removes the subjectivity in this term’s traction. It offers an accurate metric that is numerically derived to help you improve the business parameters that matter the most. If measured and improved diligently, this one metric has the power to transform your organization; and help you win over your competition. Why should you measure Sales Ve...

  Sales are both art and science; even more science in today's world. And we say that because a scientific process and methodology backed with data has the capacity to exponentially increase your sales effectiveness. A critical part of this scientific process is lead qualification. What's Lead Qualification? Lead qualification is a process of identifying and qualifying the right prospects who are likely to buy your product or service. In order to maximize the sales team's productivity, marketing teams are generally entrusted with the responsibility of lead generation and qualification. They filter the right leads and share them with their associates in the sales department. That way, your sales team members are fed in with a channel of good prospects for them to fully concentrate on deal conversions. To make the process successful, it's important to make sure your sales and marketing teams are fully aligned and always working together towards a common goal. MQL vs SQL –...