HappSales India

  Introduction Gartner valued the CRM market at USD $36.5 Bn. worldwide in 2017 which increased to USD $63.91 Bn. in 2022. While you may be overwhelmed by all the hype around it, you would want to accurately measure the ROI of CRM and understand how much will your investment pay back. ROI (Return on Investment) measures the efficiency of your investment.  It is the ratio of the total income earned to the total cost invested for the CRM project. As per Nucleus Research, a company’s average earning is $8.71 for every dollar spent on a CRM project. Another article from HBR mentions the success of an aircraft parts distributor that tripled their number of daily sales calls and grew their customer base by 33% within just four months of rolling out their CRM system. A CRM initiative is a very strategic one with long-term implications for your business. It requires both time and cost commitment at an organization level to get the desired results. This article will help you ...

  Introduction There is always a debate when it comes to choosing between an on-premise CRM and a cloud CRM. The parameters that you should consider when choosing between the two make all the difference. Before we discuss on-premise CRM or on-cloud CRM, you should try to answer the following questions that will help you analyze what suits you better: Are you a small to medium size business or a large enterprise? Do you have an internal IT team with relevant IT skills? Do you have an in-house data center? Do you have the resources to manage ongoing hardware and software upgrades? What is the budget you have set aside for the CRM project? This should include all costs like software, hardware, implementation, customization, training costs, etc. to arrive at the Total Cost of Ownership (TCO). On-Premise CRM Software On-premise CRM software, also referred to as shrink-wrap software, was invented first for corporate-wide software deployment within the premises of the company. It is a big...

  What is the Need for CRM software? Customer Relationship Management (CRM) software is a tool for managing all current and prospective customer interactions and their data in one place. This enables businesses to build strong customer relationships and leverage the data to help them make important decisions. CRM software has been in existence for a long time now. It is widely categorized as Sales CRM, Marketing CRM, and Service CRM. This blog is specifically focused on how Sales CRM software can help your business increase sales revenue. What is Sales CRM?  Sales CRM is a software application to help organizations automate their end-to-end sales process. A comprehensive Sales CRM framework is required to help sales teams capture leads, nurture them into qualified opportunities and then convert the deals. It also organizes all customer data in one place which makes it easy for your team to access information with ease. That way, every member of your team has access to the same...